B2B Sales Coaching

Your Sales Team Is Leaving Money
On The Table

Hidden leaks in your sales process are costing you revenue on every lost deal.

Teams we work with see 20–30% more won deals within 90 days.

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The Problem

Sound Familiar?

Deals stalling after the first call

Reps get the meeting but can't progress opportunities. Pipeline looks healthy until quarter end — then it doesn't.

Top performers carrying the number while others struggle

One or two reps hit quota. The rest average 60–70% and management hopes it improves. It rarely does on its own.

Great product knowledge, weak discovery skills

Reps can demo confidently but can't uncover business pain or get access to the economic buyer.

The Solution

A Repeatable Framework That Works For Every Rep

We embed with your sales team for 3 months. Weekly group coaching sessions, 1:1 mock calls, live deal feedback, and 6 months of ongoing support. The result is slow behavioural change that actually sticks.

20–30%
increase in won deals
90 days
to measurable results
6 months
ongoing support included

The Process

How It Works

1

Discovery Call

We diagnose where your team is losing deals — from pipeline analysis to call recordings. No generic prescriptions.

2

Embedded Coaching

12 weekly sessions combining group coaching, 1:1 feedback on live calls, and structured mock call practice with your actual deals.

3

Sustained Results

6 months of ongoing support after the programme ends. Frameworks embedded, habits locked in, results compounding.

The Curriculum

What We Work On

Six core skills that separate top performers from the rest — built into every rep through repetition and live feedback.

Discovery
Uncovering genuine business pain before pitching a solution — so reps lead with insight, not features.
Questioning
Layered, purposeful questions that build urgency, reveal priorities, and keep the buyer engaged.
Stakeholder & Budget Identification
Getting access to economic buyers early and qualifying deal viability before investing pipeline time.
Deal Control
Maintaining momentum and next-step discipline at every stage so deals don't drift or go dark.
Objection Handling
Turning hesitation into forward movement — without pressure tactics that damage trust.
Referral Farming
Systematically generating warm introductions from existing clients to shrink the cost of acquisition.

Ideal Fit

Built For B2B Tech Sales Teams

We work exclusively with technology companies where complex, consultative selling is the norm. If your deals require multiple stakeholders and a business case, we're built for you.

This programme is for you if:

  • Cyber security, SaaS, IT managed services, fintech
  • Teams of 5–50 salespeople
  • Average deal sizes of £15,000 and above
  • VP Sales, Head of Sales, or CRO looking for measurable ROI

Client Results

What Our Clients Say

"

Within the first 6 weeks our reps were running completely different discovery calls. The quality of the pipeline improved almost immediately — we stopped chasing deals that were never going to close.

J
James R.
VP Sales · Cyber Security SaaS
"

We went from 3 out of 8 reps hitting quota to 6 out of 8 within one quarter. The embedded approach made all the difference — it wasn't a two-day workshop and a good luck.

S
Sarah M.
Head of Sales · IT Managed Services
"

The framework gave every rep a common language and a repeatable process. As a CRO, having consistent methodology across the team has transformed forecast accuracy.

D
David K.
CRO · Fintech Platform

Ready To Close More Deals?

Book a free 20 minute discovery call to find out where your team is losing revenue.

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